Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-214 Questions & Answers as PDF & Test Engine
Updated: Sep 06, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Journey Orchestration | 25% | - Activities and decision splits - Entry sources and audience evaluation - Journey design and best practices - Comparison between Datorama and Google Analytics - Reporting and performance analysis |
| Social Studio | 10% | - Social analytics and reporting - Social media publishing and engagement - Content management and moderation |
| Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - Mobile Studio configuration and usage - MobilePush tools and functionalities |
| Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - Einstein Engagement Frequency - Einstein Engagement Scoring - Send Time Optimization - AI-powered personalization and prediction |
| Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
What does Priority in an in App message determine?
A. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
B. If the priority is set to 1, then the user's device will vibrate to let them know
C. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
D. Where on the screen (top, middle, bottom) the in-app message should appear
Question 2
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
A. Transactional messaging limits the number of API calls a minute.
B. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
C. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
D. API runs on an updated messaging platform which improves scale and send speed
E. The software can track each message utilizing the Event Notification service.
Question 3
How frequently does Einstein Engagement Scoring updates to email?
A. Model Monthly
B. Mobile Weekly
C. Email daily
Question 4
What three reasons explain why an SMS message may fail to reach a mobile device?
A. The user is out of range of cellular networks
B. The mobile device has a low battery.
C. The user is currently on a call.
D. The number used to send the SMS was a landline
E. The mobile device is powered off
Question 5
What is true about Einstein engagement frequency (EEF). Select 3
A. EEF uses only commercial send data not transactional
B. The model uses data available only in your account
C. It uses last ISO days engagement data
D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
Solutions:
| Question 1 Answer: A | Question 2 Answer: B,D,E | Question 3 Answer: B | Question 4 Answer: A,D,E | Question 5 Answer: A,B,D |
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