Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-214
Check Updated on: Sep 06, 2026
No. of Questions: 102 Questions & Answers with Exam Engine
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobileConnect features and capabilities |
| Topic 2: Social Studio | 10% | - Social media publishing and engagement - Content management and moderation - Social analytics and reporting |
| Topic 3: Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Engagement Frequency - Send Time Optimization |
| Topic 4: Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
| Topic 5: Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
| Topic 6: Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Activities and decision splits - Reporting and performance analysis - Entry sources and audience evaluation - Journey design and best practices |
| Topic 7: Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A. On the facebook ad channel
B. Journey builder
Question 2
Select features Einstein content selection, Select 2
A. Uses open time email content
B. Content selection based on business rules
Question 3
What is true about Einstein Engagement Scoring (EES)?
A. EES can import historical purchase data to drive conversion predications
B. EES takes into account custom unsubscribe handling
C. EES requires Collect Code Tracking forweb conversion predictions
D. EES analyzes all send data from Marketing Cloud
Question 4
To what types of objects can you do a quick send in distributed marketing, Select multiple
A. Lead
B. Contact.
C. Person account, (opportunities, Quick send message records)
Question 5
What is true about Einstein engagement frequency (EEF). Select 3
A. EEF uses only commercial send data not transactional
B. The model uses data available only in your account
C. It uses last ISO days engagement data
D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
Solutions:
| Question 1 Answer: B | Question 2 Answer: A,B | Question 3 Answer: A | Question 4 Answer: A,B | Question 5 Answer: A,B,D |
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