2021 Latest Salesforce Marketing-Cloud-Email-Specialist Real Exam Dumps PDF
Marketing-Cloud-Email-Specialist Exam Dumps, Marketing-Cloud-Email-Specialist Practice Test Questions
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Marketing cloud email specialist
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Salesforce Marketing cloud email specialist Certified Professional salary
The average salary of a Salesforce Agile Analysis certification
- India - 14,42,327 INR
- Europe - 62,047 EURO
- United State - 95,123 USD
- England - 62,432 POUND
NEW QUESTION 79
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. Automation Studio with three separate Welcome automations.
- B. Journey Builder using a Random Split with three branches.
- C. Journey Builder using a Decision Split with three branches.
- D. A series of A/B tests to determine the number of emails.
Answer: D
NEW QUESTION 80
A marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool is recommended to execute this process?
- A. Filter Activity
- B. Data Extract Activity
- C. Journey Builder
- D. Automation Studio
Answer: D
NEW QUESTION 81
NTO wants to ensure a good user experience when subscribe reach their emails, what best practice should the NTO employ
- A. Use one file type for all images in the email
- B. Keep total weight in 800 kb or lower.
- C. Rely on image only emails to the engage subscribes
- D. Increase DPI and the file size for the images display
Answer: B
NEW QUESTION 82
A marketer wants personalization space to create individualized content for an upcoming send, which three items should the marketer use while using personalization space
- A. Personalization tools are enclosed by double percent symbols
- B. Personalization space can appear in the subject line or in the body of the email
- C. personalization tools are limited to profile attributes
- D. personalization storage are case sensitive,
- E. using subscriber's data the attributes or filling should have the default value
Answer: A,B,E
NEW QUESTION 83
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?
- A. 5 business days
- B. 10 business days
- C. 24 hours
- D. 30 calendar days
Answer: B
NEW QUESTION 84
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Test Send
- B. Send Preview
- C. User-Initiated
- D. Guided Send
Answer: C
NEW QUESTION 85
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?
- A. Subscriber Attributes
- B. Subscriber Key
- C. System Preferences
- D. Primary Key
Answer: B
NEW QUESTION 86
NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup for each campaign.
- A. Sender profile
- B. send flow
- C. Delivery profiles
- D. Profile attributes
Answer: A
NEW QUESTION 87
A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
- A. Filter Activity
- B. Data Extract Activity
- C. Journey Builder
- D. Automation Studio
Answer: D
NEW QUESTION 88
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
- A. Compare Email Sends on the Tracking page
- B. Include Measures within a Filter
- C. Email Send Report
- D. Email Comparison Report
Answer: A
NEW QUESTION 89
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers
- A. Purchase subscriber lists from a reputable data company
- B. Ask customers to text their email address to a short code to opt-in
- C. Email all unsubscribed customers asking for them to opt into email again
- D. Create a Facebook lead capturing form to gain opt-ins
- E. Ask customers to opt-in at time of purchase online by creating an account
Answer: A,B,D
NEW QUESTION 90
Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior.
Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used7
- A. Engagement Split
- B. Filter Activity
- C. Decision Split
- D. Random Split
Answer: C
NEW QUESTION 91
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an Import Activity to use in a workflow in Automation Studio
- B. Create an Import Activity and execute it manually
- C. Create an import using the Import Wizard in Automation Studio
- D. Create an import using the Import Wizard in the Email Application
Answer: A
NEW QUESTION 92
To make a data extension sendable what must it contain. (Select Two)
- A. Subscriber Key
- B. Email Address
- C. Link ToolTip
- D. Primary Key
Answer: A,B
NEW QUESTION 93
Which one in NOT an offline tactic for capture email addresses?
- A. Acquiring email for loyalty programs in store
- B. Inbound Sales calls
- C. Acquisition associated with a receipt or ticket delivery
- D. Request email during checkout
- E. Surveys at the counter
Answer: E
NEW QUESTION 94
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create publication lists for each communication type, and associate the publication list on the send definition.
- B. Create separate data extensions for each communication type and customize the subscription page.
- C. Create suppression lists for each communication type, and associate the suppression list on the send definition.
- D. Create a Boolean field for each communication type in the data extension and update the Profile Center.
Answer: A
NEW QUESTION 95
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