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Salesforce Marketing-Cloud-Email-Specialist certification exam is designed for individuals who want to demonstrate their expertise in email marketing using Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Email Specialist certification validates a candidate's knowledge and skills in creating, managing, and analyzing email campaigns using the Marketing Cloud platform. It covers various topics such as email design and development, subscriber and data management, email automation, and performance measurement.
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Salesforce Marketing-Cloud-Email-Specialist Certification Exam is a proctored exam that consists of 60 multiple-choice questions. Marketing-Cloud-Email-Specialist exam duration is 90 minutes, and candidates must score at least 65% to pass. Marketing-Cloud-Email-Specialist exam can be taken online or at a testing center. The registration fee for the exam is $200, and retake costs $100. Candidates must have a Salesforce Certified Administrator credential before taking Marketing-Cloud-Email-Specialist exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Email Message Design | 24% | - Content Builder usage - Dynamic content and personalization - A/B testing and approval processes - Email design and responsive rendering |
| Insights and Analytics | 14% | - Report creation and analysis - Troubleshooting delivery issues - Email performance metrics |
| Subscriber and Data Management | 26% | - Data import and management - Data extensions and data relationships - Segmentation and list management |
| Email Marketing Best Practices | 10% | - Deliverability principles - Permission and preference management - Compliance and regulations |
| Marketing Automation | 26% | - Triggered sends and scheduled sends - Automation Studio configuration - Journey Builder implementation |
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