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Salesforce Marketing Cloud is a powerful digital marketing platform that offers a suite of tools for email marketing, social media marketing, mobile marketing, and more. The Marketing Cloud Email Specialist certification is designed to validate the skills and knowledge of professionals who specialize in email marketing using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist (Marketing-Cloud-Email-Specialist日本語版) certification is ideal for marketing professionals who want to demonstrate their expertise in email marketing and improve their career prospects.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
Salesforce Marketing-Cloud-Email-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Email performance metrics - Troubleshooting delivery issues - Report creation and analysis |
| Topic 2: Marketing Automation | 26% | - Triggered sends and scheduled sends - Automation Studio configuration - Journey Builder implementation |
| Topic 3: Content Creation and Email Message Design | 24% | - Email design and responsive rendering - Content Builder usage - Dynamic content and personalization - A/B testing and approval processes |
| Topic 4: Subscriber and Data Management | 26% | - Data import and management - Segmentation and list management - Data extensions and data relationships |
| Topic 5: Email Marketing Best Practices | 10% | - Compliance and regulations - Deliverability principles - Permission and preference management |
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