Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
Certification Provider: Pegasystems
Corresponding Certification: Pegasystems Certification
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The PEGAPCMC80V1_2019 exam is a challenging test that requires candidates to have a deep understanding of Pega Marketing concepts and principles. To prepare for the exam, candidates can enroll in training courses offered by Pegasystems, which cover topics such as Pega Marketing Fundamentals, Campaign Management, and Predictive Analytics. Additionally, candidates can also take advantage of online resources, such as practice exams and study guides, to help them prepare for the exam. Overall, passing the PEGAPCMC80V1_2019 exam can be a significant career milestone for marketing professionals who want to demonstrate their expertise in Pega Marketing.
The PCMC 80V1 2019 exam is a rigorous and challenging certification that requires both theoretical knowledge and practical experience. It is designed to test the candidate’s ability to design and implement marketing solutions that meet the needs of their clients or organization. Passing the exam demonstrates a high level of expertise in Pega’s marketing technology and can help marketing professionals advance their careers by opening up new opportunities for them.
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Pegasystems PEGAPCMC80V1_2019 (Pega Certified Marketing Consultant (PCMC) 80V1 2019) Certification Exam is designed for professionals who want to become certified in Pega’s marketing consulting tools and services. Pega is a global leader in customer engagement software, and this specific certification focuses on their marketing capabilities. The PCMC 80V1 2019 certification exam assesses knowledge in areas such as strategy and planning, campaign management, customer decisioning, and reporting and analytics.
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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Pega Marketing Architecture & Tools | 8% | - Integration with Pega Platform - Navigating Marketing Application Studio - Understanding Pega Marketing core components |
| Decision Strategies | 17% | - Configuring Next-Best-Action Designer - Designing multi-channel decision strategies - Leveraging historical interaction data |
| Campaign Management | 23% | - Managing campaign lifecycle and scheduling - Defining campaign goals and success metrics - Designing and configuring outbound campaigns |
| Offer & Proposition Management | 12% | - Associating offers with campaigns and channels - Defining and managing propositions - Designing offers for customer engagement |
| Customer Selection & Segmentation | 20% | - Identifying target audience using segmentation criteria - Applying contact policies and eligibility rules - Using control groups for effectiveness measurement |
| Analytics & Predictive Modeling | 20% | - Interpreting campaign performance reports - Predicting customer behavior and propensity - Adaptive learning and outbound optimization |
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