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The Pega Certified Marketing Consultant (PCMC) 80V1 2019 certification program consists of various topics that cover all aspects of Pega marketing technology solutions. Participants will be assessed on their ability to use Pega's marketing technology platform to analyze customer behavior, launch effective marketing campaigns, drive revenue growth, and design personalized customer experiences.

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The PEGAPCMC80V1_2019 certification exam covers a range of topics related to Pega Marketing, including campaign strategy and design, audience segmentation and targeting, offer management, and reporting and analysis. Candidates are expected to have a strong understanding of the Pega Marketing platform and how to use its features and functionalities to create successful marketing campaigns.

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The PEGA PCMC 80V1 2019 exam is designed to validate an individual's knowledge and skills in marketing automation and customer engagement strategies. PEGAPCMC80V1_2019 exam assesses one's ability to effectively implement various marketing strategies using Pega's marketing automation tools. Pega Certified Marketing Consultant (PCMC) 80V1 2019 certification exam has been updated to reflect the latest trends in digital marketing, ensuring that certified professionals are up to date with the latest industry standards.

Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Decision Strategies and Analytics- Decisioning
  • 1. Decision strategies
  • 2. Adaptive models
  • 3. Marketing optimization
  • 4. Predictive analytics
Topic 2: Next-Best-Action and Customer Engagement Fundamentals- One-to-one customer engagement
  • 1. Customer-centric marketing concepts
  • 2. Next-Best-Action framework
Topic 3: Campaign and Channel Management- Outbound and Inbound Marketing
  • 1. Email campaigns
  • 2. Web and mobile channels
  • 3. Real-time interaction management
Topic 4: Engagement Policies and Eligibility- Customer Qualification
  • 1. Suitability and engagement policies
  • 2. Applicability criteria
  • 3. Eligibility rules
Topic 5: Customer Actions and Treatments- Offer and Action Management
  • 1. Multichannel offer presentation
  • 2. Define and manage customer actions
  • 3. Treatment design and execution
Topic 6: Customer Journeys and Marketing Operations- Journey Design
  • 1. Marketing operations management
  • 2. Performance monitoring
  • 3. Customer journey orchestration
Topic 7: Contact Policies and Arbitration- Offer Prioritization
  • 1. Action prioritization
  • 2. Volume constraints
  • 3. Contact limits
  • 4. Business levers and arbitration

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