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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

A retail company wants to analyze their customers journey across their website, mobile app, in-store, and customer contact center. Which filter container level is recommended to support cross channel analysis across multiple sessions in this scenario in CJA?
Response:

A. Person
B. Channel
C. Session
D. Event

Question 2

Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A. Adjust the date range for the dataset.
B. Update the data source permission settings.
C. Ensure the metric filter for purchase value is correctly set.
D. Recreate the customer segment manually.

Question 3

Which settings ensure that customer journeys are accurately visualized in Adobe CJA reports?
(Select two.)
Response:

A. Set Campaign Quotas
B. Enable Flow Visualization
C. Apply Identity Resolution
D. Use Pre-Built Templates

Question 4

Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A. Engagement Scoring
B. Retention Analysis
C. Trend Line Report
D. Data Aggregation Report

Question 5

You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?
Response:

A. An Event container.
B. A Session container.
C. A Page container.
D. A Person container.

Solutions: