Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
Certification Provider: Adobe
Corresponding Certification: Adobe Customer Journey Analytics
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Components | 30% | - Translate business questions into relevant components - Create subsets of data using components and filters - Build non-admin components to address business requirements |
| Topic 2: Reporting | 32% | - Select appropriate visualizations or tables for business needs - Apply and configure date ranges effectively - Determine correct data views based on sources, identities, date ranges |
| Topic 3: Distribution | 12% | - Schedule and share reports and dashboards with stakeholders - Organize projects logically for access and management - Curate available fields within reports and dashboards |
| Topic 4: Data Analysis | 26% | - Perform exploratory analysis and interpret results for insights - Evaluate audiences and share with Adobe Experience Platform tools - Select correct components for analysis scenarios |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
Response:
- A. Enable real-time report updates.
- B. Apply campaign filters for all active promotions.
- C. Recreate the report using calculated metrics.
- D. Change the date range filter to include the entire year.
Correct Answer: D 🗳️
What is the primary benefit of organizing projects in logical folders in Adobe CJA?
Response:
- A. Reduces data storage costs
- B. Improves report sharing efficiency
- C. Enhances customer data segmentation
- D. Increases campaign execution speed
Correct Answer: B 🗳️
Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:
- A. Adjust the date range for the dataset.
- B. Update the data source permission settings.
- C. Ensure the metric filter for purchase value is correctly set.
- D. Recreate the customer segment manually.
Correct Answer: C 🗳️
Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:
- A. Campaign Priority Setup
- B. Data Source Linking
- C. Profile Merge Rules
- D. Identity Stitching
Correct Answer: B,D 🗳️
An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:
- A. Create a calculated metric with sum of all engagement events divided by total number of channels.
- B. Create a calculated metric using total sessions instead of engagement events.
- C. Create a calculated metric with sum of all engagement events multiplied by total number of channels.
- D. Create a filter for all events with condition as channel = mobile OR website OR phone call.
Correct Answer: A 🗳️
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