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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

A) Rule
B) Trigger
C) Wait
D) Action

2. Which scenario would convert an anonymous visitor into an identified prospect?

A) Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
B) Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
C) Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
D) Scanning the badge of someone who visited a booth at a recent event

3. What activities are completion actions available for?

A) Files
B) Emails
C) Custom Redirects
D) Automation rules
E) Page actions
F) Forms

4. The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer

A) Assigned user
B) Company
C) Email Domain
D) Score

5. LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?

A) The prospect is marked as optad out.
B) The prospect is removed from both the suppression list and the recipient list.
C) The prospect is removed from the recipient list
D) The prospect is removed from the suppression list

Solutions: