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Salesforce Marketing Cloud Developer Certification Exam is intended for developers who have experience developing Marketing Cloud solutions. To be eligible for this certification, a candidate must have a strong understanding of Marketing Cloud concepts and have experience developing custom solutions using Marketing Cloud APIs and scripting languages. Additionally, candidates must have experience working with Marketing Cloud connectors and integrations.
Salesforce Marketing Cloud is a powerful marketing automation platform that enables businesses to interact with their customers through personalized and targeted communication. The platform offers a suite of tools that includes email marketing, social media management, mobile messaging, and advertising. A certified Salesforce Marketing-Cloud-Developer can leverage the platform’s capabilities to develop and implement custom solutions that cater to specific business needs. Salesforce Certified Marketing Cloud Developer Exam certification validates a professional’s expertise in using the platform and creating custom solutions.
NEW QUESTION # 73
A developer is creating a custom preference center and wants to log unsubcriber events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?
- A. SubscriberKey and JobID
- B. SubscriberID and BatchID
- C. SubscriberKey and BatchID
- D. EmailAddress and JobID
Answer: A
NEW QUESTION # 74
A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.
Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers
- A. Include Try/Catch blocks within the code
- B. Wrapping of AMPscript in SSJS code
- C. External Libraries to extend functionality
- D. Direct modification of the DOM
Answer: A,C
NEW QUESTION # 75
NTO is using an asyncrhonous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?
- A. Result Object and ConservationID
- B. ResultItem Object and RequestID
- C. Result Object and EmailAddress
- D. ResultItem Object and OrderID
Answer: B
NEW QUESTION # 76
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server. Which two File Transfer activities are needed to achieve this? Choose 2.
- A. To decrypt the import file on the Enhanced FTP server.
- B. To move the import file from the Enhanced FTP server to the Safehouse
- C. To decrypt the import file on the Safehouse.
- D. To move the import file from the Safehouse to Marketing Cloud.
Answer: C,D
NEW QUESTION # 77
A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month.
What would produce the desired result?
- A. Use the date format stringfor last day of month within FormatDate
- B. Add 30 days using DateAdd to now
- C. Add one month using DateAdd to now
- D. Find the first day of next month and subtract one day
Answer: D
NEW QUESTION # 78
Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields are visible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.
- A. Asymmetric Encryption
- B. Tokenized Sending
- C. Field-Level Encryption
- D. Transparent Data Encryption
Answer: A
NEW QUESTION # 79
A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the peformance? Choose 2
- A. Use the REST API instead of the SOAP API
- B. Use AMPscript API functions on a CloudPage
- C. Use a SimpleFilterPart to retrieve small sets of relevant data.
- D. Use the ContinueRequest feature
Answer: B,D
NEW QUESTION # 80
A developer wants to create a data model in Contact Builder.
Which two applications will be able to use this newly-created data model for segmentation?
Choose 2 answers
- A. Mobile Studio
- B. Email Studio
- C. Automation Studio
- D. Journey Builder
Answer: B,C
NEW QUESTION # 81
Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file contains all relevant dat a. New records should be added to the Data Extension, and records which are not in the file should be removed from the Data Extension. Which import operation should be chosen for this? Choose 1.
- A. Update only
- B. Add only
- C. Add and update
- D. Overwrite
Answer: D
NEW QUESTION # 82
From which business unit could the Contact Delete feature be used within an Enterprise 2.0 account?
- A. Any business unit
- B. The business unit where the contact was introduced
- C. The Parent account
- D. Only in Agency accounts
Answer: B
NEW QUESTION # 83
A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?
- A. SubscriberKey and JobID
- B. SubscriberID and BatchID
- C. SubscriberKey and BatchID
- D. EmailAddress and JobID
Answer: A
NEW QUESTION # 84
Which action could the RaiseError AMPscript function be configured to perform?
- A. Log the source of the error
- B. Update the subscriber's status
- C. Delete the subscriber record
Answer: A
Explanation:
The RaiseError AMPscript function can be configured to log the source of the error. This allows administrators to quickly identify the cause of an issue and take the necessary steps to fix it.
NEW QUESTION # 85
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developerbuild to generate the data before transferring it to the SFTP?
- A. Query Activity > Tracking Extract
- B. Filter Activity > Data Extension Extract
- C. Data Views Extract > Filter Activity
- D. Query Activity > Data Extension Extract
Answer: C
NEW QUESTION # 86
NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?
- A. Result Object and ConservationID
- B. ResultItem Object and RequestID
- C. Result Object and EmailAddress
- D. ResultItem Object and OrderID
Answer: B
NEW QUESTION # 87
A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms Marketing Cloud Connect is installed properly. What should be confirmed next to continue troubleshooting the send's tracking information?
- A. The audience was a Salesforce Data Extension containing the appropriate SFID
- B. The audience was built using a Triggered Send Data Extension template
- C. The email was sent to the All Subscribers list
- D. The tracking destination folder was set to My Tracking
Answer: A
NEW QUESTION # 88
A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links. Which SQL statement would produce the desired results?
- A.
- B.
- C.
- D.
Answer: D
NEW QUESTION # 89
Certification Aid created following AMPscript code: %%[ SET @var1 = 10 SET @var2 = 20 SET @var3 =
30 ]%% How can the three variables be summed up to evaluate to 60? Choose 1.
- A. SET @total = Sum(@var1, @var2, @var3)
- B. SET @total = Add(@var1, @var2, @var3)
- C. SET @total = Add(@var1, Add(@var2, @var3))
- D. SET @total = @var1 + @var2 + @var3
Answer: C
NEW QUESTION # 90
A developer wants to build an audience by identifying subsceibers who opened a specific email. Which query should the developer use?
- A. SELECT * FROM _Open WHERE ListID = '1234'
- B. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
- C. SELECT * FROM _Open WHERE JobID = "1234"
- D. SELECT SubscriberID FROM _Open WHERE JobID = "1234"
Answer: B
NEW QUESTION # 91
NTO puts the word TEST at the beginning of the name for each test email. Which query would return the subs who were sent those emails?
- A. SELECT * FROM _Job J INNER JOIN _Sent S on J.EmailName LIKE 'TEST%'
- B. SELECT * FROM _Job INNER JOIN _Sent on JobID = JobID WHERE EmailName LIKE 'TEST%'
- C. SELECT * FROM _Job J INNER JOIN _Sent S ON.JobID = S.JobID WHERE J.EmailName LIKE 'TEST%'
- D. SELECT * FROM _Job J INNER JOIN _Sent S on J.JobID = JobID = S.JobID WHERE J.EmailName = 'TEST%'
Answer: C
NEW QUESTION # 92
A new record is appended to the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?
- A. SELECT TOP 1 SubscriberKey FROM Orders
- B. SELECT DISTINCT SubscriberKey FROM Orders
- C. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*)>1
- D. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey
Answer: D
NEW QUESTION # 93
A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking'
- A. It ensures link href values containing AMPscript variables are recorded in tracking
- B. It ensures link href values containing HTML bookmarks or anchors are recorded in tracking
- C. It ensures static link href values are recorded in tracking
- D. It prevents link href values from getting recorded in tracking
Answer: A
NEW QUESTION # 94
A doctor's office creates Populations for staff, patients and vendors. What is the maximum number of Populations that should be created to ensure performance?
- A. Three
- B. Unlimited
- C. One
- D. Five
Answer: A
NEW QUESTION # 95
Northern Trail Outfitters' account is configured with two child BU(s): US and Global. The account has a data extension In the Shared Data Extensions folder named 'MemberData'. This data extension contains basic address information, as well as Boolean fields labeled 'US' and 'Global' indicating to which business unit the subscriber belongs. Automation needs to be created in the US business unit to query all records in New York who are members of the business unit US.
SELECT * FROM MemberData WHERE State = 'NY' AND US = 1
What would cause this query to report the following error: "An error occurred while checking the query syntax. Errors: MemberData is not a known data extension or system data view. You can only query existing data extensions or system data views."?
- A. Incorrect syntax; Query Activities are written in SOQL
- B. Query should check for a US value of True'
- C. Query Activities cannot use the " wildcard
- D. MemberData should be prefixed with ENT
Answer: D
NEW QUESTION # 96
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension. Which best practice should the developer follow to control the unique and default content?
- A. Use the RowCount function and an IF statement
- B. Use the Lookup, Row and Field functions
- C. Use the LookupOrderRows and Row functions
- D. Use the DataExtensionRowCount function
Answer: A
NEW QUESTION # 97
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