Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Check Updated on: Sep 20, 2026
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
| Email Marketing Best Practices | 10% | - Design effective emails and programs - Subscriber acquisition and retention - Evaluate deliverability factors |
| Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio |
| Subscriber and Data Management | 26% | - Configure segmentation tools - Troubleshoot send and data issues - Import and manage subscriber data - Design and configure Data Extensions |
| Content Creation and Delivery | 24% | - Manage and organize campaign content - Create and customize email content - Configure send settings - Select appropriate tools for sending |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated emailaddress, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?
- A. The customer has not opted in again with the new address.
- B. The email address has not been updated in All Subscribers.
- C. The new email address is from an unsupported domain.
Correct Answer: B 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
- B. In the step with the two SQL activities, place a wait step between them.
- C. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
Correct Answer: C 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. A Salesforce Survey block called in by an AMPscript function.
- B. Replace call-to-action with interactive Email Form
- C. Make the call-to-action button that links to the feedback form bigger and with red background
Correct Answer: B 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
- A. The Update Contact Activity us used to make status updates.
- B. TheUpdate Contact Activity Is used to make status updates.
- C. The entry sources data extension has a primary key and subscriber key.
Correct Answer: C 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
- A. Cancel send using email.
- B. Unshare the email.
- C. Update email approval status.
Correct Answer: B 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
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