Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Instant Download Salesforce : MC-201
Check Updated on: Sep 20, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Custom redirects: capabilities and use cases - Page actions - Completion actions - Automation rules: components and use cases - Scoring and grading: definition and management - Segmentation rules - Lists: types, capabilities and creation |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Administration | 11% | - Recycle Bin capabilities - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers
- A. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
- B. The Marketing Cloud Account Engagement field must be a drop-down field.
- C. The Lead and Contact fields must have the same Salesforce field label.
- D. The Lead and Contact fields must have the same API name.
Correct Answer: A,D 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
- A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Correct Answer: B 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
What are the key technical items required to set up during implementation?
- A. Using Custom Fonts
- B. CNAME
- C. IP Whitelisting
- D. Email Authentication
- E. Tracking Code
Correct Answer: B,C,D,E 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
- A. Marketing Cloud Account Engagement domains
- B. Social media domains
- C. Mobile domains
- D. Tracker domains
Correct Answer: A,D 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
Why should you set a form to Always Display?
- A. To get a higher form conversion rate
- B. To ensure the prospect gets scored and graded.
- C. To prevent spammers from filling out the form
- D. To always show the form when someone returns to the page.
Correct Answer: D 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
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