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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

A) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
B) The Marketing Cloud Account Engagement field must be a drop-down field.
C) The Lead and Contact fields must have the same Salesforce field label.
D) The Lead and Contact fields must have the same API name.

2. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

3. What are the key technical items required to set up during implementation?

A) Using Custom Fonts
B) CNAME
C) IP Whitelisting
D) Email Authentication
E) Tracking Code

4. On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)

A) Marketing Cloud Account Engagement domains
B) Social media domains
C) Mobile domains
D) Tracker domains

5. Why should you set a form to Always Display?

A) To get a higher form conversion rate
B) To ensure the prospect gets scored and graded.
C) To prevent spammers from filling out the form
D) To always show the form when someone returns to the page.

Solutions: