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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
B) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
C) Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
D) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.

2. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

A) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
B) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
C) Send carefully planned content to highly engaged recipients.
D) Minimize complaints and bounces to establish a good reputation with each ISP.
E) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

3. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A) Measure = Responders, Interval = 3 days
B) Measure = Total Clicks, Interval = 3 days
C) Measure = Single Clicks, Sent Date = 3 days
D) Measure = Unique Conversions, Event Date = 3 days
E) Measure = Responders, Event Date = 3 days

4. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A) You don't have the segment group feature enabled in the Account Administration settings.
B) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
C) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
D) You should have created a corresponding filter for each rule set to be used to identify the segment group.

5. Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
B) You can only modify profile lists used for mobile campaigns through Connect uploads.
C) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
D) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

Solutions: