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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Audience Management- Data management and segmentation
  • 1. Segmentation rules and filters
    • 2. Data imports and integrations
      • 3. Profile lists and extensions
        Message Design and Content- Email and template design
        • 1. Template creation and management
          • 2. Dynamic content and personalization
            • 3. Content testing and validation
              Responsys Platform Overview- Core Architecture and Components
              • 1. User roles and permissions
                • 2. Navigation and setup basics
                  • 3. Responsys account structure
                    Campaign Management- Campaign creation and configuration
                    • 1. Email campaign setup
                      • 2. Multichannel campaign orchestration
                        • 3. Scheduling and activation
                          Automation and Orchestration- Marketing automation workflows
                          • 1. Journey optimization
                            • 2. Event-based triggers
                              • 3. Program Designer usage
                                Analytics and Reporting- Campaign performance analysis
                                • 1. Email engagement metrics
                                  • 2. A/B testing analysis
                                    • 3. Reports and dashboards
                                      Deliverability and Compliance- Email deliverability management
                                      • 1. Unsubscribe and preference handling
                                        • 2. Sender reputation management
                                          • 3. Spam compliance and regulations

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

                                            A) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
                                            B) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
                                            C) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
                                            D) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.


                                            2. What must you create in order for Responsys to be able to track clicks on links in a campaign?

                                            A) Link List
                                            B) Link Table
                                            C) Insight Link Hashmap
                                            D) Insight Link Report
                                            E) Link Hashmap


                                            3. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
                                            - Rule 1: AMT_PURCHASES Greater than 100
                                            - Rule 2: AMT_PURCHASES Greater than 1000
                                            - Rule 3: AMT_PURCHASES Greater than 3000
                                            Identify the solution.

                                            A) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
                                            B) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
                                            C) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
                                            D) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.


                                            4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
                                            What are two reasons why this is happening? (Choose two.)

                                            A) Hard bounce rates are 10% or higher.
                                            B) Substantial (5%) increase in click-through rates on last week's promotional campaign.
                                            C) Recipients are forwarding your emails to everyone in their address books.
                                            D) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
                                            E) Your open rates have dropped somewhat since last month.


                                            5. You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
                                            What should you do?

                                            A) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
                                            B) Create the two separate exports and ensure they both have the Sent value in them.
                                            C) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
                                            D) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.


                                            Solutions:

                                            Question # 1
                                            Answer: A
                                            Question # 2
                                            Answer: B
                                            Question # 3
                                            Answer: D
                                            Question # 4
                                            Answer: A,D
                                            Question # 5
                                            Answer: C

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