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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. A Sales Executive creates a quote. When the quote status is changed to Client Approved, it should automatically be submitted for approval. The approver needs to be a queue instead of an individual Salesforce user.
How can this be achieved in the system?

A) Invoke Approval Process created on Opportunity linked to the Quote and keep Queue as Approver.
B) Invoke Approval Process created on a custom object having lookup to Quote and keep Queue as Approver.
C) Invoke Approval Process created on individual QuoteLineItem and keep Queue as Approver.
D) Invoke Approval Process on Quote and keep Queue as Approver.

2. A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud.
Which set of objects should a Consultant access to generate such report?

A) Product, Price List Entry, Pricing Element
B) Product, Pricing Plan, Pricing Plan Step, Price List
C) Product, Price Book, Price Book Entry, Price List
D) Product, Pricing Variable, Pricing Variable Binding

3. A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A) Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.
B) Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.
C) Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.
D) Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.

4. A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
Choose 2 answers

A) CRM Analytics
B) Marketing Cloud Intelligence
C) Tableau
D) Ad Manager

5. Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers

A) TotalConnect
B) Marketing Cloud Intelligence Data Lake Stream
C) Data Mapping Visualizer
D) API Connectors
E) Data Raptor

Solutions: