Exam Name: Essentials of Pardot for Digital Marketers
Certification Provider: Salesforce
Corresponding Certification: Salesforce Pardot Specialist
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The Salesforce PDT-101 exam consists of multiple-choice questions with a time limit of 90 minutes. PDT-101 exam evaluates digital marketers' proficiency in building landing pages, email templates, and automating marketing campaigns effectively. The Salesforce PDT-101 Certification Exam assesses marketers' understanding of customer engagement and the ability to create targeted campaigns.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
Salesforce PDT-101 is an exam that is designed to test your knowledge and skills in using Pardot for digital marketing. PDT-101 exam is intended for individuals who are interested in enhancing their marketing knowledge and skills using Pardot. It is also suitable for those who want to gain a competitive edge in the marketing industry.
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 13% | - Configure Pardot overview and settings - Manage connectors and account domains |
| Topic 2: Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Topic 3: Engagement Studio | 7% | - Define Engagement Program components - Update engagement assets |
| Topic 4: Visitors and Prospects | 8% | - Describe how Pardot tracks visitor and prospect data - Explain how visitors become prospects |
| Topic 5: List Management | 7% | - Apply list criteria to scenarios - Create and manage different types of lists |
| Topic 6: Pardot Forms and Landing Pages | 7% | - Understand form and landing page capabilities - Interpret reporting metrics |
| Topic 7: Security and Access | 3% | - Distinguish Pardot user roles and permissions - Provision and maintain Pardot user access |
| Topic 8: Lead Management and Automation | 15% | - Evaluate automation tools like dynamic lists - Apply segmentation and automation rules |
| Topic 9: Salesforce Integration | 13% | - Explain the Salesforce–Pardot integration - Describe field syncing and object relationships |
| Topic 10: Social Marketing | 7% | - Analyze social engagement metrics - Use social connectors |
| Topic 11: Scoring and Grading | 7% | - Interpret grading in lead qualification - Describe scoring mechanisms |
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