Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2020-248 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM Cognos Midmarket Sales Overview | - IBM Cognos product positioning for midmarket - Core value propositions and business outcomes |
| Topic 2: Midmarket Customer Use Cases | - Industry-specific analytics needs - BI adoption scenarios for small and mid-sized enterprises |
| Topic 3: IBM Cognos Analytics Fundamentals | - Data visualization concepts - Reporting and dashboard capabilities |
| Topic 4: Sales Methodology and Messaging | - Competitive positioning - IBM sales messaging framework |
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