Exam Name: Oracle Responsys Marketing Platform 2022 Implementation Professional
Certification Provider: Oracle
Corresponding Certification: Oracle Responsys Marketing Platform Cloud Service
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Oracle 1z0-1032-22 certification exam is a valuable credential for marketing professionals who are responsible for implementing and managing the Oracle Responsys Marketing Platform 2022. Whether you are a consultant, system integrator, or marketing professional, this certification can help you demonstrate your expertise and advance your career.
Oracle Responsys Marketing Platform is a cloud-based marketing automation tool that enables marketers to create and deliver personalized customer experiences across various channels. The platform offers a range of features, including email marketing, mobile marketing, social media marketing, and push notifications. The Oracle 1z0-1032-22 certification exam validates the candidate's ability to implement and manage these features effectively.
Oracle 1z0-1032-22 exam consists of 70 multiple-choice questions that must be completed within a time limit of 105 minutes. 1z0-1032-22 exam covers a wide range of topics related to the implementation and management of the Oracle Responsys Marketing Platform, including data management, email marketing, SMS marketing, push notifications, mobile app messaging, and more.
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Oracle 1z0-1032-22 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaigns and Forms | 13% | - Campaign dashboard configuration - Create and test campaigns - Design and publish forms - Manage links and categories |
| Topic 2: Integration with Interact Connect | 12% | - Data Gateway setup - Configure import/export jobs - Manage Contact Event Data |
| Topic 3: Programs | 12% | - Test, validate and publish programs - Design and build automation programs - Analyze program performance |
| Topic 4: Account Administration | 5% | - System-wide configuration - User and role management |
| Topic 5: Multi-Channel Campaigns | 8% | - SMS campaign creation - Push notification campaigns |
| Topic 6: Reporting and Analytics | 8% | - Interactive dashboards - Live and monitor tools - Campaign and deliverability reports |
| Topic 7: Initial Configuration and Deliverability | 15% | - IP warm-up and ramp-up - Domain branding and delegation - Bounce processing and suppression - Global and campaign-level settings |
| Topic 8: Creating and Managing Content | 10% | - Create and edit documents - Dynamic content modules - HTML content management |
| Topic 9: API Integrations | 7% | - API authentication - Scalability and usage |
| Topic 10: Responsys Personalization Language (RPL) | 5% | - Use RPL directives - Basic RPL syntax |
| Topic 11: Responsys Data Model | 15% | - Understand Responsys data structure - Manage contact lists and tables - Work with filters and segments |
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