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Learning Path 2

The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:

  • Website visits redirect URLs as well as social postings
  • Forms, pages, and subscription centers
  • Emails, segments, and journeys
  • Subscription centers and double opt-in
  • Assets and content settings

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To pass the Microsoft MB-220 exam, candidates must demonstrate their ability to design and deploy marketing campaigns using Microsoft Dynamics 365. They must also be able to configure marketing automation processes, track and analyze campaign performance, and manage leads and prospects throughout the customer journey. MB-220 exam consists of multiple-choice questions and is timed at 150 minutes. Candidates must achieve a passing score of 700 out of 1000 to earn their Microsoft Dynamics 365 Marketing Functional Consultant certification. Microsoft Dynamics 365 Marketing Functional Consultant certification is recognized globally and validates the skills and expertise of professionals in the field of marketing automation using Microsoft Dynamics 365.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Manage marketing channels25-30%- Design and publish marketing pages and forms
- Create and manage marketing emails
- Manage text messages and push notifications
Topic 2: Manage events and webinars10-15%- Integrate with webinar platforms
- Plan and configure events
- Manage registrations and attendance
Topic 3: Manage leads, contacts, and accounts1-5%- Create and manage records
- Implement lead scoring and qualification
Topic 4: Manage segments and preferences15-20%- Create and manage segments
- Manage consent and compliance
- Manage subscription centers and preferences
Topic 5: Analyze insights and reports10-15%- Measure campaign performance
- Create and interpret reports and dashboards
Topic 6: Configure Dynamics 365 Customer Insights – Journeys10-15%- Configure forms, pages, and templates
- Configure application settings
- Configure integration with other services
Topic 7: Manage customer journeys20-25%- Design and implement journeys
- Test, publish, and monitor journeys
- Implement automation and branching logic

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