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HP HP2-B85 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Customer Needs & Sales Process | 25% | - Imaging and printing assessment methodology - Matching solutions to customer requirements - Understanding customer business challenges |
| HP Imaging and Printing Portfolio | 30% | - Large format and production printing - MFP and digital sending solutions - Inkjet and LaserJet product families |
| Technology & Benefits | 20% | - Printing technologies and specifications - Energy efficiency and environmental features - Security and manageability features |
| Solutions & Applications | 15% | - Document workflow and software solutions - Horizontal and vertical industry use cases - Supplies and service options |
| Competitive Positioning | 10% | - HP differentiators vs competitors - Value proposition and ROI communication |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. What is an important benefit of HP Instant-on Fuser technology?
A) printing on continuous feed paper
B) no paper curl
C) simple cleaning cycle
D) significant energy savings
2. What is the approximate world-wide HP imaging and printing market share?
A) 35%
B) 20%
C) 75%
D) 45%
3. What are accurate descriptions of a first impression in business? (Select two.)
A) easy to change
B) based upon detailed information
C) difficult to change
D) made in the first 5 to 30 seconds
E) always positive
4. Which target group customer is addressed by HP Color Access Control?
A) large enterprises focused on maximum print speed
B) small and medium businesses who want to restrict color printing on the user or application level
C) large enterprises that manage their sophisticated printer infrastructures with HP Web Jetadmin
D) semi-professional users who want to vary color settings to receive high quality images
5. What is most important to remember about both transactional and consultative sales?
A) You should focus only on your margin.
B) You should focus primarily on volume of sales.
C) You should minimize time spent with customers.
D) You should focus on your customer's business problems.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: C,D | Question # 4 Answer: B | Question # 5 Answer: D |
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