Exam Name: Facebook Certified media buying professional
Certification Provider: Facebook
Corresponding Certification: Facebook Certification
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Instant Download Facebook : 410-101
Check Updated on: Oct 31, 2026
No. of Questions: 152 Questions & Answers with Exam Engine
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- Total Questions: 152
- Updated on: Oct 31, 2026
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Facebook 410-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Meta Certified Media Buying Professional |
| Exam Number: | 410-101 |
| Related Certifications: | Meta Certified Marketing Science Professional Meta Certified Digital Marketing Associate Meta Certified Media Planning Professional |
| Passing Score: | 700 (scaled score out of 1000) |
| Certificate Validity Period: | Annual recertification required |
| Exam Price: | Approximately USD 150 |
| Exam Format: | Multiple-choice questions, Scenario-based questions |
| Real Exam Qty: | 60 |
| Exam Duration: | 105 minutes |
| Available Languages: | English |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored / remote via authorized testing center |
| Pre Condition: | Experience managing and optimizing Meta advertising campaigns recommended |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification |
Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Optimization | - Bid strategies and delivery optimization - Budget management and scheduling - Placements and Advantage + configurations |
| Topic 2: Campaign Setup & Implementation | - Ads Manager configuration - Campaign structure and objectives - Pixel, SDK and offline conversions setup |
| Topic 3: Measurement and Reporting | - Key performance indicators and insights - Performance reporting tools - Optimization recommendations based on metrics |
| Topic 4: Campaign Planning | - Audience targeting strategies - Fundamentals of Facebook media buying - Align campaigns to business goals |
Facebook Certified media buying professional Exam: Demo First, Decide Second
Experience managing and optimizing Meta advertising campaigns recommended Since requirements change over time, confirm the latest on the official Facebook exam page before scheduling.
The Facebook Certified media buying professional exam contains 60 to complete within 105 minutes. Timed simulation in the NewPassLeader Desktop Test Engine teaches that rhythm before exam day does.
The official Facebook Certified media buying professional outline defines 4 domains. The leading three are Measurement and Reporting, Campaign Optimization, and Campaign Planning. The full list is in the topics section above, and NewPassLeader's 152 practice questions cover each one.
Online proctored / remote via authorized testing center Register for the Facebook Certified media buying professional exam through these official channels:
After booking, NewPassLeader delivers your practice questions within 1 minute — preparation starts the same day.
The Facebook Certified media buying professional exam requires 700 (scaled score out of 1000) to pass, and registration costs Approximately USD 150. A failed attempt means paying the same fee again — a readiness check with the NewPassLeader engines before booking is the cheaper option.
The 410-101 exam is a Facebook certification exam validating the Facebook Certified media buying professional syllabus shown above. It belongs to these credential paths: Meta Certified Media Planning Professional, Meta Certified Digital Marketing Associate, Meta Certified Marketing Science Professional. Candidates in 2026 start with NewPassLeader's 152 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.
Facebook recommends these training resources for the Facebook Certified media buying professional exam:
Follow the training with steady self-testing — the 152 practice questions from NewPassLeader help you apply theory and fill any gaps the training leaves.
NewPassLeader issues a full refund if you take the Facebook Certified media buying professional exam within 60 days of purchase and do not pass. The policy does not apply if the exam is taken within 3 days of purchase, if the exam was never actually taken, or to free materials or expired orders, and the candidate name must match the payer name. Submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Alternatively, exchange for two free exam products of equal value and keep your original update service. Orders arrive by email within 1 minute — contact support if nothing arrives within 2 hours.
Three versions of the same study materials: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows with customizable simulation and timed modes that works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. All 152 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.
Facebook Certified media buying professional Sample Questions:
What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.
- A. Change your core audience's interests to exclude certain content categories.
- B. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
- C. Block certain categories in your Ads Manager.
- D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
Correct Answer: B,C,D 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.
- A. You should exclude people who have made purchases in the past 6 months.
- B. You should exclude purchase events from the past 6 months and include purchase events from the past
12 months. - C. You can't build this type of audience or segmentation.
- D. You should include purchase events from the past 12 months and exclude purchase events from the past
6 months. - E. You should include people who have made purchases in the past 12 months and past 6 months.
Correct Answer: C 🗳️
The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.
- A. You should use reach and frequency buying option and set frequency between 5-6 per week.
- B. You should build a custom audience based on people interested in rock.
- C. You should build a core audience based on people interested in rock related topics.
- D. You should use auction buying option and set frequency between 1-2 per week.
- E. You should use reach and frequency buying option and set frequency between 1-2 per week.
Correct Answer: A,C 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.
- A. Include Audience Network as additional placement
- B. Change optimization from standard delivery to accelerated delivery.
- C. Change the optimization to daily unique reach.
- D. Add three new images into the ad set
- E. Change the campaign objective to engagement.
Correct Answer: A,B 🗳️
What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.
- A. Allow Facebook auction to evenly distribute campaign budget
- B. Keep your cost per result below a certain amount
- C. Get a specific target price for your campaigns
- D. Get as many results for your full budget as possible
- E. Optimize campaign for best cost per result
Correct Answer: B 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
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