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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary focus of the 'What' section in storytelling?

A) Focusing on exploratory analysis to uncover all possible insights.
B) Presenting opportunities using insights and data.
C) Providing a detailed appendix with all supporting data.
D) Highlighting all available data regardless of relevance.

2. What does the metric 'Household Penetration' measure in market-level shopper dynamics?

A) The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
B) The proportion of a household's total spending allocated to a specific product category.
C) The total revenue generated by a specific product category across all households in a market.
D) The average number of products purchased by each household within a specific category over a given timeframe.

3. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store.
D) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.

4. Which of the following is NOT an example of an assortment strategy?

A) Broad Assortment Strategy
B) High Low Strategy
C) First to Market Strategy
D) Market Coverage Strategy

5. What is the primary goal of SKU rationalization in supply chain management?

A) To focus solely on high-demand seasonal products
B) To increase the number of products available to customers
C) To eliminate all high-cost products from the inventory
D) To reduce complexity by removing slow-moving and redundant products

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