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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?

A) Variation
B) Booster
C) Exclusion
D) Elimination

2. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A) marketing cloud Personalization uses third party software to match anonymous and known identities
B) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

3. How are anonymous visitors tracked?

A) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
B) The customer must assign a unique alphanumeric identifier using a first-party cookie.
C) The browser assigns a 3rd party cookie
D) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.

4. Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

A) Server-Side Campaign
B) Web Campaign
C) Mobile Campaign
D) Email Campaign

5. In the user interface what is the visual representation of the data about a single visitor including preference?

A) Unified view of customer
B) unified customer profile
C) Single view of customer
D) Single source of truth

Solutions: